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Cirkle

Cirkle offers a range of local, organic food that can be ordered online for home delivery. When the food is delivered, the customer can hand over various types of products or wastes. Reusable products are delivered to charities; recyclable products are sold to recycling companies, and profits are donated to charities.

  • Website
  • Country: Belgium
  • Sectors:
    • Food
    • Waste
  • Maturity level: Growing

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Reuse
    Reuse

    The common use of a product  (or product parts) spread over sequential timeframes.

Value Proposition Strategies

  • On demand
    On demand

    Production on demand, eliminating unused stocks.

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

  • Cost reduction
    Cost reduction

    Providing the customer with a cost reduction compared with BAU (e.g. shared use, avoiding waste handling fees, reducing resource consumption,…).

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy

  • Platform (online, other)
    Platform (online, other)

    An online or on-site solution to facilitate matching of supply and demand of materials or assets (e.g. product sharing, material exchange, reuse, etc.)

  • Localisation
    Localisation

    Organizing the physical flows of resources and products on a local scale (e.g. enabled by local 3D manufacturing, decentralized loop closure,....).

  • Value network collaboration
    Value network collaboration

    Collaboration between different companies / government bodies, local communities, NGOs throughout the value network to achieve a common goal