H&M Garment Collection

H&M believes fashion is far too precious to end up in landfills. In 2013, H&M therefore launched a garment collecting initiative worldwide. Unwanted garments - no matter what brand and what condition - can be dropped off at all H&M stores across the globe. The collected clothes are sorted by a partner company for reuse or recycling.

Website
Country: Sweden
Sectors:
- Clothing
Maturity level: Growing

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

Material Recycling

Material Recycling

The valorization of industrial production residues or materials from end of life products into the same or other production chains
Reuse

Reuse

The common use of a product (or product parts) spread over sequential timeframes.

Value Proposition Strategies

Branding (eco/premium)

Branding (eco/premium)

Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

Take back management

Take back management

Logistics / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy
Value chain collaboration

Value chain collaboration

Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.
Value network collaboration

Value network collaboration

Collaboration between different companies / government bodies, local communities, NGOs throughout the value network to achieve a common goal